A 100 Pages Critique on How to Obtain a Satisfactory Tasting
Cup of Coffee
Sivetz, M.
Corvallis, Oregon, US: Sivetz Coffee, Inc., 1987
The booklet contains a critique on causes of
decline of coffee quality in the USA. Besides technical, commercial,
and historical aspects of coffee growth and use, it discusses
the politics and unsavory commercialization. The author blames
the major roasters who have developed a low priced (and of
course low quality) product from the lower grades of Arabica
coffees; and since about 1960, have introduced a change in
their branded blends to "bad-tasting" Robusta coffees.
He thinks that by educating himself, the consumer will not
buy these inferior products, but will strive to buy coffees
that are properly identified and give value.