Compiled by Richard von HǬnersdorff. Introduction by Professor Ralph
Hattox. 2 volumes. 1687 pages. With over 300 illustrations, some in colour.
London: HǬnersdorff 2002.
(http://www.abebooks.com/home/hunersdorff)
Nowadays much of the marketing of a premium coffee depends upon the authenticity of what is said about it. Cup quality, specificity, selectivity and environmental practices are all vital ingredients in a successful marketing mix, but so too increasingly is history. HǬnersdorff