Hone, A.
Natural Resource Institute (NRI)
Chatham: Natural Resources Institutes, 1993
(Marketing Series 8)
This survey investigates the technical, economic
and market constraints facing origin producers (located in
coffee-growing countries) of soluble (instant) coffee whether
for the local, the regional or the international export markets.
It assesses the competitive position of the present set of
major producers and potential new producers, particularly
in the market conditions, which followed the breakdown of
the International Coffee Agreement (ICA) in July 1989. The
study concludes that there are limited opportunities for new
producers, principally because of competition from established
suppliers in both developed and developing countries. Difficulties
are compounded by rapidly changing market trends including
the move towards higher value freeze-dried, agglomerated and
decaffeinated products.